French video game company Ubisoft announced on January 9 that Assassin's Creed: Shadow has been postponed again, with the release date postponed from February 14 to March 20. The game was originally scheduled to be released in November last year, and this is the second postponement.

Netizens have different opinions on the reason why Assassin's Creed: Shadow has been postponed again. Some gamers said that there were some important controversies in the game, which may lead to poor user experience.

Assassin's Creed: Shadow has been postponed again

In this regard, Ubisoft also admitted that an extra month of development time can better improve the game experience. Its game creation team hopes to "better absorb the player feedback collected in the past three months." Ubisoft also stated that after a strategic review, the company has appointed consultants to consider and seek the most appropriate transformation plan to seek better development opportunities.

Even so, players have begun to show some dissatisfaction. The game was originally scheduled to be released in November last year, and now it has been postponed for the second time. For players who are looking forward to this game, frequent delays can easily make players dissatisfied. Multiple changes in the release date have disrupted players' plans, and even caused some players to lose patience and reduce their favorability towards the game.

Although Ubisoft emphasized that it was to optimize the experience, there were also comments on the Internet that the promotional content did not match the actual game presentation, the gameplay lacked innovation, and there were technical problems that affected the gameplay.

One netizen posted a comment saying: "Players' comments may not be important to executives of game companies who don't play games at all, after all, big companies are all pursuing the so-called "diversification strategy". However, it is hard to say that the poor sales of games are all due to "diversification". But the hot sales and high reputation of "Black Myth" have made these people clearly see that there is a market for making good games without "diversification", and the market is huge."

Some netizens also commented: "No one will remember the games that were released and sold on schedule, but the delay of this game is not good news."

Gamers speculated on the reasons for the delayed release of the game Assassin's Creed: Shadow

Optimize the game experience

Ubisoft clearly stated that the extra month of development time means that the game "Assassin's Creed: Shadow" has some areas that need to be improved, such as the gameplay mechanism is not smooth enough, the picture has flaws, and the plot continuity is not good.

In order to create a sensational effect and avoid bad market evaluation, Ubisoft can improve these problems in a targeted manner by extending the development time, so that players can have a better experience when experiencing the game and reduce negative evaluations.

Considerations for the company's strategic transformation

Ubisoft mentioned that it is conducting a strategic review, which indicates that it may be adjusting its business layout and future development direction at the overall level. As an important product, the release time of the game also needs to be coordinated with the company's overall strategy to avoid hasty launch that affects the overall strategic advancement.